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Focus on Learning, Not Training

Nearly every organization I have ever workedthey are only a fraction of the story if the
for or with has a serious problem withfocus is on learning rather than
training. They concentrate on training rathertraining.What is more difficult and more
than learning.The first indication of aimportant to measure is whether the learning
problem is that the mediums chosen to impartis actually relevant to the participant's
learning are the poorest at retainingworkplace not just intellectually stimulating
learning but are the easiest toand theoretically relevant to the workplace,
organise.Learning retention rates varywhich will score high on a reaction
depending on the medium that is used tosheet.Learning which cannot be used in the
impart the learning. The usual trainingworkplace is not only forgotten, but it has
methods of lectures, reading, audio visualno chance of changing behaviours at the
and demonstration (including role plays) haveworkplace and changing the bottom line of the
average retention rates of five, ten, twentyorganisation.Kirkpatrick's four levels of
and thirty percent, respectively.A chieftraining evaluation has been around,
financial officer revising these numbersdiscussed and built on since 1994 and yet few
would not have an anticipation of a high rateorganisations actually measure beyond the
of return from training.The average retentionfirst level, which is the reaction sheet.
ate for discussion groups is fifty percent.Kirkpatrick's four levels are reaction,
Good role plays will result in discussionlearning, transfer (to the workplace) and
groups occurring. Unfortunately, most roleresults. Kirkpatrick's evaluation model is a
plays are unstructured with the roles givenmodel for evaluating the level and impact of
cursory attention as to what impact they needlearning and not training.A good
to have on the learning required and theinstructional designer will insist that the
discussion which follows is as much about thedetermination of the measures to be used at
acting ability of participants as it is abouteach of the four levels is completed as part
the key learnings.Good role plays willof the instructional design. But this rarely
structure the background of the individuals,happens as organisations remain focused on
the behaviour of the individuals, thethe training and the trainer rather than
environment in which they are operating andlearning.The third indication that
the responses required to specific situationsorganisation's focus on training rather than
of at least one of the participants of thelearning is that whilst most training is
role play. The discussion at the end of eachlectures combined with audio visual and role
role play will be similarly structured,plays with a low retention rate, hardly ever
looking for observation about content, notis there an attempt made to increase
style.Practice by doing has a retention rateretention rates by providing a means to
of seventy-five percent. And yet, repetitionrevise the material learnt.People who
of a task or a method seems to be consideredparticipate in traditional training methods
as demeaning in many organisations. There isand have no intervention which requires them
still much to be said for drilling conceptsto revise the material will forget over
into people during and after the "trainingeighty percent of what they learnt within
programme" to aid retention.By far the mosteight weeks. People who have some
effective ways of ensuring that learning isintervention forget about twenty percent of
retained is to immediately apply the learningwhat they learnt.If organisations introduced
in a real situation or be required to teachsomething as simple as a revision test, the
others. I have not seen either of thesepotential for a return on training investment
alternatives to improve retention of learningincreases by a factor of four.Some
employed except by the occasional individualorganisations truly see training as an
diligent manager or supervisor.When it comesinvestment. However, most pay the notion of
to the medium of training, the tried and truetraining being an investment lip service. It
lectures with audiovisuals and a few roleis not hard to understand why, when the
plays are the norm. The training departmentconcentration is so much on training and so
generally checks whether the training waslittle on learning applied to achieve an end
enjoyed and was considered relevant by use ofresult.Organisations need to learn that
the reaction sheet. This is always in thetraining is about the organisation, learning
affirmative of course if the training wasis about the person.Kevin Dwyer is Director
conducted overseas or in any locationof Change Factory. Change Factory helps
considered exotic.Reaction sheets bring me toorganisations who do do not like their
the second indication that trainingbusiness outcomes to get better outcomes by
departments concentrate on training ratherchanging people's behaviour. Businesses we
than learning. Whilst a reaction sheet ishelp have greater clarity of purpose and
important to determine whether the trainerability to achieve their desired business
and the programme delivered are suitable,outcomes.



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