Focus on Learning, Not Training

Nearly every organization I have ever worked forare suitable, they are only a fraction of the story
or with has a serious problem with training. Theyif the focus is on learning rather than training.What
concentrate on training rather than learning.Theis more difficult and more important to measure
first indication of a problem is that the mediumsis whether the learning is actually relevant to the
chosen to impart learning are the poorest atparticipant's workplace not just intellectually
retaining learning but are the easiest tostimulating and theoretically relevant to the
organise.Learning retention rates vary dependingworkplace, which will score high on a reaction
on the medium that is used to impart the learning.sheet.Learning which cannot be used in the
The usual training methods of lectures, reading,workplace is not only forgotten, but it has no
audio visual and demonstration (including role plays)chance of changing behaviours at the workplace
have average retention rates of five, ten, twentyand changing the bottom line of the
and thirty percent, respectively.A chief financialorganisation.Kirkpatrick's four levels of training
officer revising these numbers would not have anevaluation has been around, discussed and built on
anticipation of a high rate of return fromsince 1994 and yet few organisations actually
training.The average retention ate for discussionmeasure beyond the first level, which is the
groups is fifty percent. Good role plays will resultreaction sheet. Kirkpatrick's four levels are
in discussion groups occurring. Unfortunately, mostreaction, learning, transfer (to the workplace) and
role plays are unstructured with the roles givenresults. Kirkpatrick's evaluation model is a model
cursory attention as to what impact they need tofor evaluating the level and impact of learning and
have on the learning required and the discussionnot training.A good instructional designer will insist
which follows is as much about the acting abilitythat the determination of the measures to be
of participants as it is about the keyused at each of the four levels is completed as
learnings.Good role plays will structure thepart of the instructional design. But this rarely
background of the individuals, the behaviour of thehappens as organisations remain focused on the
individuals, the environment in which they aretraining and the trainer rather than learning.The
operating and the responses required to specificthird indication that organisation's focus on training
situations of at least one of the participants ofrather than learning is that whilst most training is
the role play. The discussion at the end of eachlectures combined with audio visual and role plays
role play will be similarly structured, looking forwith a low retention rate, hardly ever is there an
observation about content, not style.Practice byattempt made to increase retention rates by
doing has a retention rate of seventy-fiveproviding a means to revise the material
percent. And yet, repetition of a task or alearnt.People who participate in traditional training
method seems to be considered as demeaning inmethods and have no intervention which requires
many organisations. There is still much to be saidthem to revise the material will forget over eighty
for drilling concepts into people during and afterpercent of what they learnt within eight weeks.
the "training programme" to aid retention.By farPeople who have some intervention forget about
the most effective ways of ensuring that learningtwenty percent of what they learnt.If
is retained is to immediately apply the learning in aorganisations introduced something as simple as a
real situation or be required to teach others. Irevision test, the potential for a return on training
have not seen either of these alternatives toinvestment increases by a factor of four.Some
improve retention of learning employed except byorganisations truly see training as an investment.
the occasional individual diligent manager orHowever, most pay the notion of training being an
supervisor.When it comes to the medium ofinvestment lip service. It is not hard to understand
training, the tried and true lectures withwhy, when the concentration is so much on
audiovisuals and a few role plays are the norm.training and so little on learning applied to achieve
The training department generally checks whetheran end result.Organisations need to learn that
the training was enjoyed and was consideredtraining is about the organisation, learning is about
relevant by use of the reaction sheet. This isthe person.Kevin Dwyer is Director of Change
always in the affirmative of course if the trainingFactory. Change Factory helps organisations who
was conducted overseas or in any locationdo do not like their business outcomes to get
considered exotic.Reaction sheets bring me to thebetter outcomes by changing people's behaviour.
second indication that training departmentsBusinesses we help have greater clarity of
concentrate on training rather than learning. Whilstpurpose and ability to achieve their desired
a reaction sheet is important to determinebusiness outcomes.
whether the trainer and the programme delivered