| Anybody promoting or marketing products | | | | are there because they too are |
| online knows that converting web site | | | | interested in the same subject. This |
| traffic is the key to survival and | | | | gives you a perfect forum to inform a |
| profits. However, for startup | | | | niche audience about latest developments |
| businesses, this is easier said than | | | | and upcoming trends. |
| done. How do you target nameless, | | | | It also allows you to get valuable |
| faceless customers and get them to visit | | | | feedback from customers and is the best |
| your website-one of hundreds of | | | | way of assessing market trends and |
| thousands that overwhelm the internet? | | | | testing new ideas. |
| More importantly, how do you know what | | | | Referral Traffic |
| this invisible customer wants? | | | | Referral traffic, which is the kind of |
| Web 2.0 advertising and marketing offer | | | | traffic that is generated from other |
| entrepreneurs an effective means of | | | | websites and not search engines, is |
| attracting more visitors to their site | | | | sustainable traffic and can benefit your |
| and interacting with potential | | | | business tremendously. Some of the most |
| customers. It allows startup businesses | | | | effective ways of generating referral |
| to advertise their existence and promote | | | | traffic are by writing a series of |
| their products to prospective clients | | | | interesting posts, writing product |
| who do not yet know the business even | | | | reviews while asking the site owner to |
| exists. | | | | link the testimonial to your website and |
| There are several Web 2.0 promotion | | | | increasing customer participation on |
| methods, which if used simultaneously, | | | | your site by allowing them to vote for |
| can bring surprising results. | | | | articles or email the articles to |
| Write great articles | | | | friends. |
| People use the internet because they are | | | | Publish Press Releases |
| looking for information. Giving them | | | | Publishing attention grabbing Press |
| what they are looking for is the most | | | | Releases will pique the curiosity of |
| effective way of attracting customers. | | | | readers who are looking for savvy and |
| Today on the internet, content is king | | | | new information. It's a sure fire way to |
| and who better to write about your | | | | get guaranteed buyers as well as casual |
| business than you. You can turn around | | | | visitors to your site who, with some |
| and promote your articles on Web 2.0 | | | | gentle persuasion can be converted into |
| enabled sites such as Digg, Reddit, | | | | paying customers. |
| ShoutWire, Plume, NewsVine, and | | | | Freebies & the Art of Gentle Persuasion |
| StumbleUpon. | | | | Give your visitors valuable free gifts |
| Establish a blog | | | | in the form of interesting e-books, |
| Blogging about your product or service | | | | helpful hints and informative |
| is good for your business. You can | | | | newsletters. Again, this is not a new |
| either establish your own blog or join | | | | concept. Using Web 2.0 promotion methods |
| an existing one that is relevant to your | | | | is what makes this process so valuable. |
| business. All other members of the blog | | | | |