| Anybody promoting or marketing products | | | | they too are interested in the same subject. |
| online knows that converting web site traffic | | | | This gives you a perfect forum to inform a |
| is the key to survival and profits. However, | | | | niche audience about latest developments and |
| for startup businesses, this is easier said | | | | upcoming trends. |
| than done. How do you target nameless, | | | | |
| faceless customers and get them to visit your | | | | It also allows you to get valuable feedback |
| website-one of hundreds of thousands that | | | | from customers and is the best way of |
| overwhelm the internet? More importantly, how | | | | assessing market trends and testing new |
| do you know what this invisible customer | | | | ideas. |
| wants? | | | | |
| | | | Referral Traffic |
| Web 2.0 advertising and marketing offer | | | | |
| entrepreneurs an effective means of | | | | Referral traffic, which is the kind of |
| attracting more visitors to their site and | | | | traffic that is generated from other websites |
| interacting with potential customers. It | | | | and not search engines, is sustainable |
| allows startup businesses to advertise their | | | | traffic and can benefit your business |
| existence and promote their products to | | | | tremendously. Some of the most effective ways |
| prospective clients who do not yet know the | | | | of generating referral traffic are by writing |
| business even exists. | | | | a series of interesting posts, writing |
| | | | product reviews while asking the site owner |
| There are several Web 2.0 promotion methods, | | | | to link the testimonial to your website and |
| which if used simultaneously, can bring | | | | increasing customer participation on your |
| surprising results. | | | | site by allowing them to vote for articles or |
| | | | email the articles to friends. |
| Write great articles | | | | |
| | | | Publish Press Releases |
| People use the internet because they are | | | | |
| looking for information. Giving them what | | | | Publishing attention grabbing Press Releases |
| they are looking for is the most effective | | | | will pique the curiosity of readers who are |
| way of attracting customers. Today on the | | | | looking for savvy and new information. It's a |
| internet, content is king and who better to | | | | sure fire way to get guaranteed buyers as |
| write about your business than you. You can | | | | well as casual visitors to your site who, |
| turn around and promote your articles on Web | | | | with some gentle persuasion can be converted |
| 2.0 enabled sites such as Digg, Reddit, | | | | into paying customers. |
| ShoutWire, Plume, NewsVine, and StumbleUpon. | | | | |
| | | | Freebies & the Art of Gentle Persuasion |
| Establish a blog | | | | |
| | | | Give your visitors valuable free gifts in the |
| Blogging about your product or service is | | | | form of interesting e-books, helpful hints |
| good for your business. You can either | | | | and informative newsletters. Again, this is |
| establish your own blog or join an existing | | | | not a new concept. Using Web 2.0 promotion |
| one that is relevant to your business. All | | | | methods is what makes this process so |
| other members of the blog are there because | | | | valuable. |