Web 2.0 - Promotion Methods that get Results

Anybody promoting or marketing products onlineare there because they too are interested in the
knows that converting web site traffic is the keysame subject. This gives you a perfect forum to
to survival and profits. However, for startupinform a niche audience about latest
businesses, this is easier said than done. How dodevelopments and upcoming trends.
you target nameless, faceless customers and getIt also allows you to get valuable feedback from
them to visit your website-one of hundreds ofcustomers and is the best way of assessing
thousands that overwhelm the internet? Moremarket trends and testing new ideas.
importantly, how do you know what this invisibleReferral Traffic
customer wants?Referral traffic, which is the kind of traffic that is
Web 2.0 advertising and marketing offergenerated from other websites and not search
entrepreneurs an effective means of attractingengines, is sustainable traffic and can benefit your
more visitors to their site and interacting withbusiness tremendously. Some of the most
potential customers. It allows startup businesseseffective ways of generating referral traffic are
to advertise their existence and promote theirby writing a series of interesting posts, writing
products to prospective clients who do not yetproduct reviews while asking the site owner to
know the business even exists.link the testimonial to your website and increasing
There are several Web 2.0 promotion methods,customer participation on your site by allowing
which if used simultaneously, can bring surprisingthem to vote for articles or email the articles to
results.friends.
Write great articlesPublish Press Releases
People use the internet because they are lookingPublishing attention grabbing Press Releases will
for information. Giving them what they are lookingpique the curiosity of readers who are looking for
for is the most effective way of attractingsavvy and new information. It's a sure fire way
customers. Today on the internet, content is kingto get guaranteed buyers as well as casual
and who better to write about your business thanvisitors to your site who, with some gentle
you. You can turn around and promote yourpersuasion can be converted into paying
articles on Web 2.0 enabled sites such as Digg,customers.
Reddit, ShoutWire, Plume, NewsVine, andFreebies & the Art of Gentle Persuasion
StumbleUpon.Give your visitors valuable free gifts in the form
Establish a blogof interesting e-books, helpful hints and
Blogging about your product or service is goodinformative newsletters. Again, this is not a new
for your business. You can either establish yourconcept. Using Web 2.0 promotion methods is
own blog or join an existing one that is relevantwhat makes this process so valuable.
to your business. All other members of the blog