How to Leverage Your Expertise with Teleclasses and Teleconferences

I first became acquainted with teleclasses back inOnce you've completed the training, you're able to
1997 when I stumbled across the coachinglist your teleclass on their website and in their
community. At the time, I lived in small town inemail newsletter for a small fee. permits you to
western Massachusetts, and professionallist your event at no cost, and no special training
development opportunities were few and faris required to list your event.Once you've got a
between without a drive to Albany, NY, or totopic in mind, now comes the design of the
Springfield or Boston, MA.With teleclasses, Iteleclass. If you've never had to plan out a
thought I'd hit the personal developmentprogram, determining how much content to offer
motherload. I could simply dial a teleconferenceversus how much discussion can be tricky, or just
bridgeline from the comfort of my own homefiguring out in what order to present your
and be connected with 10-150 other peopleinformation can be a bit overwhelming Here's a list
around the globe, who were all gathered on a callof 20 questions you can use to help you design
to learn more about a particular topic. Moreover,your teleclass, as provided in the newsletter,
in many cases the class was free or low-cost,Today's Coach: do you find a bridgeline for the
and I didn't have to get dressed, drive anywhere,teleclass? I get my bridgeline free of charge at
find and pay for parking, nor stay overnight, all ofOne feature that is VERY important to have on
which I would have to do if it were an in-personyour bridgeline is the ability to mute all participants.
seminar or conference. What could be simpler?So,I've been on too many calls when someone brings
what is a teleclass, anyway? A teleclass is aalot of static or a big echo to the call. As the
conference call in which everyone on the line canleader, you can mute the other callers and
hear and speak with everyone else. You andeliminate this background noise, if your bridgeline
between 10-500 other registrants call a regularhas this feature, and just unmute the participants
phone number (will typically be a long-distancewhen you want to open the floor for questions.
number where your regular long distance ratesThe ability to do this will eliminate many
apply) at your designated time and you areheadaches for you and your participants.Now that
welcomed by the host, or teleclass leader.you've built it (the teleclass), will they come? You
Teleclasses have been compared to a grad schoolmay have to do a bit of education with your
discussion -- some lecture, some questions, sometarget market to let them know about the
discussion. As a participant, it's easy to listen inconcept of teleclasses, as it's not a term that's
and either absorb or engage in the discussion.Fastfamiliar to everyone. Then, you'll need to promote
forward to the present, and I've come a longyour event just like you might do a live
way since then in my teleclass education. I've nowevent--send out press releases, buy advertising
conducted tons of teleclasses on a variety of(as appropriate), sent notices out to your email
subjects, and currently have a group coachingnewsletter or list, have friends and colleagues
program in progress that's conducted solely overnotify everyone on their lists, have it listed at one
a teleconference bridgeline. More and moreof the teleclass announcement sites listed above,
corporations and larger businesses are using theor post it on discussion lists as appropriate.If you
teleconference concept to conduct virtualhaven't listed your class with either and
meetings with far-flung employees around theTeleclassinternational.com, both of whom will
globe or to provide training to those sameprovide registration for teleclasses, you'll want
people.Teleclasses are a great way for people tohave some mechanism on your website for
get a "taste" of what you have to offer withouttaking course registrations. I use my shopping cart
any great expenditure. Many self-employedfor this function, and you can sign up for a
service professionals use free teleclasses as a30-day free trial of that service here: Free video
marketing tool so that participants can get totutorials on how to use this shopping cart can be
know them, or as an introduction to a fee-basedfound here: strongly encourage you to record all
course/program that they're selling. Instead ofthe teleclasses that you conduct so that you can
dealing with the hassles entailed in putting on a liveleverage them in different ways: have them
event, such as finding a venue, arranging foravailable for free on your website, convert them
parking, setting up catering and AV needs, andto MP3's and sell the MP3 file or access to that,
promoting the event, you can provide nearly anconvert them to a package of CD's and offer
identical experience with much less trouble andthose for sale, or send them out as a
much less up-front cost.So, what topic shouldpodcast.Teleconferences are a very inexpensive
your teleclass cover? Here are 3 great resourcesway to expand your market reach throughout
where you can get some teleclass ideas:the world. Pick a subject, invite your contacts, and
Teleclass.com, TeleclassInternational.com, andget started today!
Seminar and both offer teleclass leader training.