| Ok, so you've spent hours slaving over a hot | | | | German shepherd dog website's article on potty |
| computer writing content for your website. Now | | | | training new puppies would become 'Three Simple |
| it's time to take what you've created and | | | | Steps To Potty Training Your New Puppy.' |
| leverage it with some simple strategies that will | | | | You change your article for two reasons. |
| have profound results. | | | | One, because you don't want what's called |
| What we are going to do is leverage your existing | | | | duplicate content exactly the same as yours on |
| content and turn it into articles which you can | | | | thousands of other websites. It's OK if other |
| upload to the top article directories for other | | | | webmasters all take your article and have |
| website publishers to use on their websites. But | | | | duplicate content on their websites, you just don't |
| not just any old articles...we are going to turn | | | | want exactly the same article on yours... |
| what you've written into 'super articles'. | | | | The other reason is that 'How To' articles are the |
| Here's how... | | | | most popular with readers. People are looking for |
| You probably already know that writing and | | | | specific steps they can take now to get a result. |
| submitting articles to article directories is a good | | | | Give them clear instructions that provide the |
| strategy for attracting website visitors. Nothing | | | | information they are looking for and they will read |
| new there. You also know that articles can often | | | | your articles and recommend them to their |
| be picked up by hundreds or thousands of other | | | | friends as well. |
| websites and used as content all over the web. | | | | Step 2. Put a 'Resource Box' at the bottom of |
| You can become a 'Guru' in your niche market in | | | | each article directing people to a page where you |
| a very short period of time using this strategy. | | | | can capture their name and email address and tell |
| So if articles are a great way of generating | | | | them why they should visit and subscribe to |
| visitors, and you've already written lots of great | | | | receive something of value. |
| content for your website, why not put the two | | | | Most people get this part totally wrong. DO NOT |
| together and leverage your work a little? Why | | | | simply direct people to your website in your |
| just use your content once when you can spread | | | | article's resource box and hope they will do what |
| it around and put it to use hundreds of times? | | | | you want them to do. Only give them one choice |
| Your article will be seen by many more readers | | | | - subscribe to a list to grab a free report, mini |
| who are potential buyers of your products or | | | | course or something else of value, or not. |
| services. | | | | By sending people to a page where they have a |
| Plus you'll have an incoming link from each article | | | | choice of either subscribing or not subscribing such |
| on other people's websites to yours, increasing | | | | as your home page, most will do nothing and |
| your link popularity and ultimately Google | | | | you've wasted a valuable article. Create an |
| PageRank, both of which are very important if | | | | irresistible offer that your readers will be |
| you are trying to get high search engine rankings | | | | compelled to request and subscribe to get, and |
| (which you want of course). | | | | your articles will bring in lots of very targeted |
| Writing and submitting articles is one of the | | | | visitors for years to come. |
| highest leverage activities you will invest your | | | | And the most important thing is that these |
| time in as you build your website. It will give you | | | | visitors will get to know and trust you over time |
| a massive edge over other sites in your niche if | | | | as you build a relationship with them through the |
| you do it correctly. | | | | email messages you send them once they |
| So, here are the steps... | | | | subscribe to receive your report or mini course. In |
| Step 1. Take an existing article or story you've | | | | this way, you are truly leveraging your content |
| written for your website and change it into a | | | | and over time you will create multiple streams of |
| 'How To' type of article. For example, your | | | | targeted visitors to your website. |