| The web masters does not usually receive the | | | | content. |
| desired result in ranking of your site Google. | | | | 9. Google Supplemental Results: definite site pages |
| There are many rules on what to pay for work | | | | may be placed to a subsidiary Google database. |
| on the site, what would he have a high extradition | | | | 10. Google's Omitted Results Filter: if Google find |
| Google. | | | | that this or that page is similar to already existing |
| Terms of filtering web pages are the most | | | | pages, it marks these pages as "supplemental |
| powerful search engine below. These rules are | | | | search results" and gives them back only if main |
| derived from the resource HTML Tutorials. | | | | search results are few. |
| Google search engine uses definite filters to | | | | 11. Over Optimization Filter: excessive usage of , , |
| provide a better search quality. This chapter will | | | | tags and other redundant optimization may affect |
| observe main Google-filters and the methods of | | | | the site, rather than make use. |
| bypassing them. | | | | 12. Google Domain name Age Filter: this filter is |
| 1. Google Sandbox: this filter is applied to newly | | | | closely connected to SandBox and TrustRank. |
| added sites. | | | | 13. Google's Trust Rank Filter: |
| 2. Google -30: if Google suspects your site of | | | | - the age of site and domain name |
| using prohibited spam methods, this filer would be | | | | - the amount of incoming and outgoing links |
| applied to your site and your site will go 30 | | | | - TR of the sites linking to your site |
| positions down search result list. | | | | - Internal structure etc |
| 3. Google Bombing: it looks suspicious if a large | | | | 14. Links.htm Page Filter: if site contains a page |
| amount of external links to your site has the | | | | with above-mentioned name, this filter will be |
| same content within tags. | | | | applied, because in most cases such pages contain |
| 4. CO-citation Linking Filter: the topics of those | | | | link farm. |
| sites that link to your site define your site topic | | | | 15. Link Farming Filter: the time of link farming rise |
| as it is seen by Google. | | | | and reign is already over. |
| 5. Too many links at once Filter: filter gets right if | | | | 16. Reciprocal Link Filter: Google may detect the |
| Google detects a fast rise of external links | | | | link exchange between webmasters, as well as |
| amount. | | | | usage of the services that allow reciprocal linking. |
| 6. Too many pages at once Filter: it is similar to a | | | | 17. Page Load Time Filter: in case the page is large |
| previous filter. | | | | in size, search engines may deny loading and |
| 7. Broken Link Filter: in case the internal cross | | | | indexing it, and as the result, it will never appear in |
| linking was performed incorrectly, it may lead to | | | | search results. |
| non-indexing of many pages. | | | | _______________________ |
| 8. Google Duplicate Content Filter: this filter can be | | | | Full text of the article read it here: PHP Tutorials. |
| applied if your site contains much non-unique | | | | |