The Aso-Ebi Factor and the Yorubas

Observably, parties especially frivolous ones,A friend, Ayodeji Olaifa believes there are three
otherwise referred to as "Owambes" in this partcardinal reasons why the object of Aso-ebi has
of the world, remain incomplete withoutcome to be a well grounded norm in the country.
attendees adorning, at least one uniformed typeThe first, he says is due to the tendencies of
of apparel which in most cases, comes in theNigerians wanting to always display class and
popular Ankara fabric. This kind of clothing whichaffluence at every given opportunity.
has an obvious origin in the Yoruba culture isSaid he: "Apart from wanting to separate the
known as "Aso-ebi" in popular Nigerian parlance.boys from the men, people also enjoy this
Despite the fact that quite a lot goes into thepractice because of their belief that it adds colour
planning stage of any party or merry occasion inand pageantry to occasions". Ayo explains that
our society, no other item, in the contemporarywhen a crowd of people appear in a uniformed
Nigerian social setting, constitute as muchmanner, one cannot but expect to behold a
importance as the subject of Aso-ebi. Infact, incarnival of beauty and a picturesque celebration.
most instances, it is usually discussed before theThe craving for this, he said is what usually
subject of food is considered at all. So muchmotivate Nigerians to believe that a party without
premium is placed on the selection process of 'Aso-ebi is far from being complete and colourful.
this thing' such that more consultation is done in"The third reason for this culture is just the craze
its regards than the issue of selecting a school forto join the crowd". Ayo said merely because
a child!some people would not want to be left out of a
Gone are the days when this practice wasparticular trend, the idea of selecting Aso-ebi for
confined to the circles of the unsophisticated andparties would still remain among Nigerians. Most
unlearned people, these days the reverse is theNigerians, who are not blessed with a mind of
case as Aso-ebi has forced its ways into thetheir own, would continue to embrace this culture
corporate and enlightened world.for as long as the trend setters in our society still
Just last two weeks, the ruling party, People'sregard it as sensible and desirable.
Democratic Party (PDP) held a national eventWhile one is not condemning the practice
during which the who-is-who in the Nigerian politicaloutrightly, the need to apply some sanity into it
terrain, the sophisticated and supposedly learnedcannot be overlooked. Although the rightfulness or
leaders of this country were sighted in a beautifulotherwise of the trend may not be ascertained
green Ankara Aso-ebi. Without any morebut it should not constitute an all-in-all element of
instances, the PDP event was a good attestationparties or celebrations in the society. The
to the fact that Aso-ebi has come to bepremium importance to Aso-ebi should be
entrenched, not only among the Yorubas but as adownplayed more than it presently is, in our
National culture.society. This way, the craziness that usually
Many reasons have been put forward on severalcomes with it, gets lessened.
occasions as the rationale behind this practice. ToOne of such craziness is the aspersions which
some people, Aso-ebi is the only point one canpeople readily pass on individuals who refuse to
make to register his/her support and solidarity forpartake in the purchase and wearing of Aso-ebi.
any celebrant. They believe that one majorUnder no sane condition should people who do not
means through which an individual can assure abuy Aso-ebi may be due to personal conviction,
celebrant of his/her unflinching support is to "help"philosophy, principle or financial inability be seen or
the celebrant by taking part in the purchase of aregarded as antisocial or enemies of progress.
selected Aso-ebi fabric. The support, to thisThese individuals should not be misunderstood as
school of thought, becomes more demonstratedbeing ones who do not give "support or solidarity"
when such an individual attends the party orto the celebrants.
occasion, proudly in the Aso-ebi.Cases abound where people who do not appear in
As much as this symbolic solidarity makes somean "and co" apparel are treated differently by
senses, especially when considered from theparty organizers. They are not usually served the
African communal, close-knitted large familysame food as people who bought Aso-ebi, in so
culture perspective, one can easily make anmany instances, which obviously gave birth to the
argument that merely buying and appearing in aslang that "if you did not appear in Aso-ebi
particular outfit during events does not indicateAnkara, you are not entitled to eat semovita" (o
that one is not wishing the celebrant the worst ofo w'Ankara, o o je semo)!
evils. Or what can one say about a hired assassinIf celebrants and party organizers insist on adding
who appeared in the chosen Aso-ebi fabric for acolor and pageantry to their events just as Ayo
particular celebration in order to gain entrance intoobserved earlier, they can still achieve same
the party ground and possibly wade off allobjective without necessarily ramming Aso-ebi
manners of suspicion as to his mission ofdown the throat of the people. A particular colour
eliminating the celebrant, in a secluded place (say,or combination of colors (of cloths) could be
the toilet) at the party venue before thechosen and communicated to invitees.
expiration of the party? Hence, the issue ofThe case of my lecturer-friend comes to mind
Aso-ebi being a way of demonstrating supporthere. According to him, he may not have to
and solidarity may not hold too much logic.continue to "help" anybody buy any Aso-oke cap
Yet another school of thought, really a profor any occasion in the next couple of years.
Aso-ebi school, claim that the practice helps theReason: He had already acquired a wardrobe of
celebrant to cushion the effects which his/hermore than a hundred Aso-oke caps of various
expenses for the party must have wrought ondesigns and colours.
his/her wallet. It is believed that by inflating the"If there is any need for me to attend any party
cost of the fabric, the celebrant, who more oftenin a particular cap colour, I'll only have to search
is responsible for the selection and distribution ofthrough my wardrobe; and that's all I may have
the cloth, would be able to recoup most of histo do, rather than buy new ones, all in the name
her expenses on the party, especially on theof frivolities!" He said.
provision of food and drinks.More sensibly, the money which people are
The custom is this. A celebrant combs thecompelled to spend on Aso-ebi which more often
market for a cheap but deceptivelyloose relevance immediately after a single
expensive-looking fabric; sells to friends andoccasion, could well be expended on more
well-wishers with, say 50% inflation; in the namemeaningful causes that would still make occasions
of wanting to share "gifts of appreciation" tomemorable.
those who share in the purchase of the fabric.For an instance, such monetary resources could
Only for him/her to distribute cheap match-boxesbe pooled together (in a fund raising event, for an
(with matches inside of course), plastic hand-fans,instance) to start, say a foundation, school, or
toilet soaps, noodles packs and others of suchvocational training centres in the name of a
articles, the costs of which is in no way close todeceased whose funeral is being celebrated or in
the "profits" made from the sale of the cloths.commemoration of any celebrated event for that
Now, that exactly accounts for the furthermatter.
entrenchment of this practice among Nigerians.People who have the wherewithal may even go
Having understood the game thoroughly, oneahead to order for a particular customized design
(especially those who had been victims) would notof fabric and then distribute it, wait for this,
want to be complete losers. They, therefore inFREE-OF-CHARGE! to invitees if it becomes a
return look (and create, where there is none) formust that Aso-Ebi be used instead of hiding under
every opportunity to host parties and sell Aso-ebiit to deceive and defraud one another. God help
in order to recoup earlier "investments". After all,us!
One good Turn, deserves another!