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Writing A Business Plan

You have an idea, but no money yet.catering company, producing luxury food
Whether it comes from a loan or fromfor special occasions such as birthdays
investors doesnt really make too muchand weddings. We will provide a
difference, since theres one thing thatcomprehensive catering service, with a
they all need to see before theyll givespecial line in cakes, that have a
you a cent. This is called a businesshigher profit margin than other foods.
plan.Target Market:
1. Whats a Business Plan?The business is to focus on catering who
Think of your business plan as beingwant luxury but still care about cost.
like a list of answers to questions thatTo begin with, our target area is within
people might have about your homea ten-mile radius of Anytown, to include
business. You will not get outsidethe affluent area of Othertown.
funding without one, because the peopleKey Factors:
giving you the funding want to know thatWe will use industrial-quality
youve thought through what youre doing.ingredients but provide bespoke-quality
A business plan says to them Ivedesign and service. This will allow us
considered this from every angle, andto provide food that looks excellent and
heres what Ive come up with.tastes acceptable, while keeping costs
2. But What Should Your Business Planlow.
Include?Expenses:
What is Your Service? This is the firstSince I will be using my kitchen for the
question every business plan shouldbusiness and making the food myself,
answer. Just what is it that you plan tothere are only two real expenses: the
do? Tell them that industry youre goingone-off cost of a larger cooker, and
to be in, and why youve chosen it.then the day-to-day cost supplies. A
Who are Your Customers? Once you knowsuppliers letter listing prices is
what you do, the next thing you need toattached enquiries with others in the
know is who youre going to be doing itcatering industry have shown this
for, and so thats the next thing thatsupplier to be the best value for my
should be written on the business plan.business.
You should also include your area here.To finish it all off, you should include
What Makes You Different? You need toa breakdown of projected profit and loss
say what the key factors are that makeper month for the first year of the
your business different to otherbusiness, in the form of a graph. You
businesses in its sector. What is itwould work this out by working out a
that youre planning to do to make thereasonable repayment of any one-off
business succeed?expenses and adding this repayment to
What are Your Expenses? Your start-upthe day-to-day expenses, before graphing
expenses include any equipment that youday-to-day expenses against projected
need before you can get up-and-running,sales. Your business plan should show
while your day-to-day expenses are staffyou making enough of a profit each month
costs and supplies.to live if you doesnt, then it will be
3. An Exampleconsidered unfeasible by anyone you show
Note that this is a very short and sweetit to.
business plan: in real life, each one of5. Find Real Business Plans
these sections would be closer to a pageWhy not look at a real business plan?
in length. That said, it is a bad ideaThey're out there on the Internet. Once
to go into too much detail in your plan.youve seen a few, you can start to get
Youre not trying to tell the readersome idea of how much work is going to
everything, just the basics of thebe involved to write one of your own.
business and why they should give youRemember, until your business exists for
money to help you build it. Always focusreal, the business plan is a tool you
on profit.need to constantly rethink and improve
4. The Catering And Cake Companywhen new ideas come up to make the best
Nature of Business:out of it when it comes into reality.
The business will be a home-based



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